Columbia University Science and Art of Pricing Article & Videos Reflection Paper

Reflection: Having read the article, watch the videos and thought about this topic: What contributions can analytics and data science make to the science and art of pricing? What sorts of data and insights would the well-informed marketer want to know as they think through pricing strategy? (500 words)

Read: file attached below

Watch: How Should Executives Organize & Manage The Pricing Function?

Watch: What Are The Big Disrupters In The Pricing Industry?

Watch: Digital Innovation Can Improve Pricing Strategy & Processes

Watch: Tips For A Pricing Team Partnering With The Sales Team

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