Marketing Management on Holistic Marketing and Segmentation Questions

Please read under assignment pdf (pg 11 to 13) and answer two questions on Page 14.

Question 1

Analyse SK Jewellery Group and discuss how the four (4) components of holistic marketing, namely relationship marketing, integrated marketing, internal marketing and performance marketing can be implemented by SK Jewellery to grow its business.

(32 marks)

Question 2

Apply the appropriate segmentation variables that SK Jewellery has used to segment consumers in the two overseas markets of China and Thailand; and explain the market entry strategy that SK Jewellery has adopted for each of these countries; providing two (2) reasons each to support your answer.

1. APA Formatting

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