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Marketing using traditional media – Retailer name: Target Stores

Create a 3-4 slide minimum Microsoft® PowerPoint® slides with robust speaker notes, which will be included in a group project of PPT slides, which illustrates one traditional media option (print, TV, radio, billboard, etc.) for your brand and brand strategy (for Target stores retailer, specifically). Discuss the traditional media option in terms of audience, reach, channel and content. (This will later be included in a table of differences compared to new media options like social media) and will be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options.

Note: Charts/graphs/tables are acceptable but not required.

Cite a minimum of 1-2 peer-reviewed references, including direct hyperlink to site so I can easily access.

Format your assignment consistent with APA guidelines.

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