Needs Assessment

A needs assessment is the formalized process of determining the needs, wants, desires, and preferences of patrons. The assessment forms the basis for developing a program plan, marketing plans, and many other planning materials. A needs assessment can take the form of a questionnaire that is distributed to a sample of constituents to gather information about:Leisure patternsLeisure prioritiesLeisure needs and gapsSuggestions for future growth and developmentWillingness to pay and support new initiativesEvaluation of existing programs and servicesYou will develop a survey to distribute to the community. Take a look at the example of Frederick County Parks need assessment and review information in chapter 7.

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