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Question 1. Performance management is an important HRM function as it is the processes and actions taken to align employee performance with organizational objectives. Read the article and in 200-250 words evaluate whether your company’s formal performance evaluation process is effective. What steps could be taken to make it more effective? What is the role of HR in performance evaluation? Who is responsible for it?Question 2. What impact do benefit offerings have on marketplace competitiveness and the ability to attract and keep quality employees? Do you think pay is the primary motivating factor for most job applicants and existing employees?