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Strategic Integrated Marketing Plan

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Create a 1,400-word Strategic Integrated Marketing Plan for the organization you selected during Week 4. The completed plan must be suitable for review, and eventual approval, by the CEO of the organization.

Include the following:

  • Develop an executive summary
  • Incorporate corporate mission, goals, and objectives
  • Detailed marketing goals
  • Establish marketing objectives
  • Include overall marketing strategy
  • Detail marketing implementation
  • Include an internal marketing program
  • Include an external marketing program
  • Determine the product price
  • Explain the distribution promotion
  • Identify target groups within the organization
  • Show external customer groups or targets
  • Develop a control process

Cite a minimum of three peer-reviewed references.

Format your paper consistent with APA guidelines.

The assignment that I wrote for Week 4 is attached.

 
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