The Cultural Environment

Read an article “Understanding National Culture” on page 202 of your text. Then, take the Quiz on page 195. Select one of your answers on the Quiz and explain why you matched a company with the country you chose. Why is it important for managers to understand national cultures around the world? Provide supporting rationale.

Coulter, M. (2013). Strategic management in action (6th ed.). [Electronic version]. https://content.ashford.edu/books/Coulter.3183.17…. ID: JECAMP7242 Password:Lilburn23 to get to textbook. This is a discussion must be at least 350 words and APA format

 
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