W2 Discussion

W2 DiscussionBefore answering this discussion question you will need to conduct a review of the US Airline Case on pages 473-487 of the course text and any additional resources necessary to conduct and industry analysis on the airline industry.Before writing your response, using the textbook and knowledge you have about the airline industry, complete the industry analysis.Provide a rating for each area and provide a short justification for the rating: Rate High, Medium, Medium to Low, or Low.Threat of new entrantsRivalry among existing firmsBargaining power of buyers/distributorsBargaining power of suppliersRelative power of other stakeholdersOnce you have conducted your analysis answer the following disquestion questions:Are any of the forces changing? Please explain.Evaluate the future level of competitive intensity in the airline industry, based on this evaluation, would you invest or look for a job in this industry? Please explain.

 
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